It May Be New, But Is It Good?
Comme des Garçons’ relentless pursuit of newness fails to impress
Newness is the fuel that propels the engine of fashion. It brings surprise, excitement, and inspiration. It can be expressed in many different ways: unexpected combinations and proportions, unconventional styling and casting, fabrication innovation, etc. But newness is at its most potent when it comes from design, imbued within a garment, like a new shoulder line creating a new silhouette. Newness needn’t be startling or even bold. It can be subtle and intimate, like a whisper from a designer to the wearer:“I’ve worked out a new cutting technique that allows for greater flexibility”. When that happens, it can be thrilling, a private and joyful exchange which uplifts the wearer each time the garment is donned. But newness for newness sake, that is, to create garments which “no one has ever seen before”, a repeated motto from Rei Kawakubo, the enigmatic creative director of Comme des Garcons, often works against the idea of good design. Although clothing is generally defined as anything worn on the body, a sweater with three sleeves may be wearable and garner our attention but it will probably not serve as a source of inspiration or generate much desirability. Of course, not all design has to be based solely in utility. Aesthetics also play a role. But when aesthetics become unmoored from the essential aspects of clothing, it can lead to designs that negate the body, disregards lifestyle, dispenses with protection, and ignores climate. Fashion then begins to exist as an idea, a concept, as art. And fashion is not art. It has a purpose, we wear it. We hang a painting on our wall.
“The only way to create something new was to start without the intention of making clothes,” said Kawakubo, about her Spring - Summer 2014 collection, a statement which cuts to the heart of the problematic nature of her newness for newness sake approach. Fashion cannot be divorced from clothing despite any claims to the contrary (the reverse isn’t true, however). The collection, mostly a series of sculptural forms which extended from the body, some constructed with what can only be described as an exoskeleton, was perplexingly met with praise from fashion critics. Their unwieldy shapes often doubled the size of the wearer (dare I suggest an antisocial aspect to these kind of designs? Where the negotiation of personal space in urban environments is a reality?), some obscured the lower half of faces, others bound arms. Kawakubo has since continued on this trajectory, with each new collection presenting ever more outlandish “objects” (her description) for the body, with the press following suit with fawning accolades. Kawakubo, quite possibly due to her longevity as a proponent of the avant garde, seems to have worked herself into that most enviable of position of being beyond criticism.
There is little need to rehash the historical importance of Comme des Garçons’ revolutionary impact on fashion. Together with Yohji Yamamoto, they introduced deconstruction, inspiring countless designers. But today’s Comme des Garçons bares little resemblance to its initial early 1980s proposals which stood as an antidote to the über-femme styles of Thierry Mugler and Claude Montana. The brand now seems to be more concerned with shock by proposing designs that are loud, excessive, improbable, and at times, grotesque and ridiculous. Perhaps it is Kawakubo’s attempt to stand out amid the digital din of our hyper mediated and over saturated visual landscape, or maybe her way to recapture the brand’s initial burst of radicalism now many decades away. But by disregarding how clothing relates to the body, Kawakubo imposes abstract forms onto the human figure, severing the historical legacy of fashion which has always centered the body, even if some of its methods were at times harsh and cruel. Her Fall - Winter 2017 collection of encapsulating bulbous forms halts essential, everyday bodily functions such as feeding oneself or using a toilet.
In her relentless pursuit of newness Kawakubo overlooks one of the most fundamental ideas inherent in good clothing design, that of service. Should not clothing be in aid of the wearer? To act as support as we move through life, and not just be an aesthetic exercise? When Comme des Garçons is viewed from outside the lens of fashion it becomes perplexing and ponderous. Viewed from within, it is wildly pretentious. “Fashion is one thing, but the most important thing is that people look great in the clothes” said Helmut Lang. “And it doesn’t go much further than that”. Praise be the great Austrian designer who understood that good design “is related to culture because it is made for people, so it has to relate to their lives”.
For Fall - Winter 2023 Kawakubo flatly announced she was “not happy”. “I wanted to use fabrics that existed without thinking about making proper patterns”. And the results were twenty-five looks of blocky extended shoulders, black amorphous forms trimmed in white rough cut fabric, mounds of gathered “ruffles” atop Christmas red satin, and bulky polygonal shaped skirts covered in shiny faux fur. Each look was bigger than the next, making passing through a doorway or sitting down a challenge. Fall - Winter 2024, entitled Anger, was a collection of exploded constructions in black faux leather, some vaguely reminiscent of John Chamberlain sculptures which looked as cumbersome as it sounds. Spring - Summer 2025’s rigid containers hid the model’s faces behind garish floral prints. Of the collection, Kawakubo stated “what I create is nothing but an expression of my own issues, of what is inside my head”. It is a revealing insight which should give one pause. “Of course, I understand those who don’t agree” she added. Please allow me to be one of them.